Resources Library by ANA

Global Market Research 2005

At the outset of this year, our aim at ESOMAR was to build on the success of the report and to improve in areas such as reliability of information and the depth of analysis. We have focussed on more robust data collection processes and brought a more...

Catalogue: Global Market Research

Author: ESOMAR B.V.

September 1, 2006

Undercover on the World Wide Web

The potential of the web as the object of study has remained underexploited in market research. As a rich source of data on people's lives, interactions and opinions, the web offers tremendous possibilities in the years to come.This presentation...

Catalogue: Asia Pacific 2006

Authors: Anjali Puri, Ruchika Gupta, N. S. Muthukumaran

Company: Nielsen

March 19, 2006

Hybrid market research

To address the needs of the dynamic industry, automotive market researchers must bridge the traditional divide between 'qual' and 'quant' methods. The paper advocates mixed-model solutions that combine the strengths of both sets of methodologies for...

Catalogue: Automotive 2006

Authors: Heinrich Rademacher, Peter Böhm, Sebastian Knauer, Christina Eisenschmid

Company: PSYMA GROUP AG

February 27, 2006

Brand knowledge

This paper addresses the challenge some automotive manufacturers face in building brand knowledge and identifies ways of overcoming this hurdle.Brand knowledge (familiarity) is frequently measured but rarely defined. The paper discusses how knowledge...

Catalogue: Automotive 2006

Authors: Melanie Brenninkmeyer, Chris Davis

Company: GfK

February 27, 2006

Listening to the blogosphere

In the world of market research, 'customer listening' generally consists of a number of widely used methodologies including mall intercepts, mail out surveys, telephone-based surveys, focus groups and one-one personal interviews. These methods were...

Catalogue: Brandmatters 2006

Author: Ted Morris

February 8, 2006

Hand held devices

For many reasons hospitals have access restrictions that limit market research and data collection.This paper describes an alternative and efficient method to perform hospital market research using hand held devices and an anesthesiology software for...

Catalogue: Global Healthcare 2006

Authors: Daniela Dening, Carlos Eduardo Reis

February 6, 2006

The holistic approach

Qualitative research that follows a holistic model, emphasizing the importance of the whole while simultaneously acknowledging the vital interdependence of its parts, reaps the best results.How companies and their research partners can obtain the...

Catalogue: Consumer Insights 2005

Authors: Karen Hofman, Christine Blache

November 15, 2005

Research World (November 2005)

Market researchers generally have their own ideas about what they do. For some it’s a question of solid data collection, for others it's more a matter of providing advice and interpretation based on aggregated information. In addition, there are...

Catalogue: Research World 2005

Author: ESOMAR B.V.

November 1, 2005

The effectiveness of customer satisfaction measurements

This paper illustrates the evolution of the dealership training for Ford of Mexico with the global customer satisfaction program, Customer Viewpoint. Ford of Mexico evolved from communicating research results to integrating a battery of highly...

Catalogue: Latin America 2005

Authors: Jorge Cherbosque, Leopold Zuniga Hernandez, Angela Momney

Company: RDA Group, INC

October 23, 2005